Storytime Blog
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Content from Our Clients
Our clients have been doing a great job of informing their readers of new legal developments.
How to Recycle Your Best Content to Market Your Law Practice
Recycling your best content – particularly “evergreen” content that’s not tied to a breaking news story– can save you time and effort and give you valuable material that you can use for months or even years to come. How to recycle? Enter: Turkey Time.
Lessons from Skincare: Know Your Audience or Pay the Price
When we came across an article about how marketing foibles caused an existential crisis for a behemoth skincare company, we couldn’t help drawing some legal marketing parallels.
Welcome, Robert Tharp!
We’re excited to welcome longtime friend and former colleague, Robert Tharp, to the Muse Communications team.
Using Your Blog to Improve Your Relationship with Reporters
If you’re looking to get quoted in the media as an expert in your practice area, one of the best ways to establish your expertise with reporters is through a consistent, robust blogging practice.
Best Practices for Navigating Annual Lawyer Rankings
Don't underestimate the submissions process! Here are the steps to take when seeking recognition in reputable legal rankings.
We’re Number One!
Muse is the top public relations firm for lawyers and law firms in Dallas, according to the readers of Texas Lawyer.
How to Use Content Marketing to Grow Your Law Firm’s Business
Content marketing is an effective tool for professionals who — like many lawyers — are uncomfortable being “sales-y.”
Welcome Epstein Family Law
We are excited to welcome our newest client: Dallas’ Epstein Family Law.
Law Firm Website No-Nos
These are some common mistakes that can sabotage a law firm’s online presence. Are you guilty?
Hallelujah, You Just Passed the Bar! Now What?
And you thought the hard work was over… Kidding! You’ve still got some marketing work to do, but we promise it’s not that hard.
16 Impactful Ideas for Engaging Law Firm Newsletter Content
Cure your writers’ block with these impactful content suggestions for your next newsletter.
Making Sure Your Law Firm Website Complies with State Bar of Texas Ad Rules
The latest updates to the State Bar of Texas’ advertising rules governing lawyer and law firm websites.
What to Publish on Your LinkedIn Page: A Guide for Small and Mid-Size Law Firms
While large firms — with their hundreds of lawyers and hefty marketing departments — can churn out news on the regular, small and mid-size firms often struggle with keeping their LinkedIn pages populated.
LinkedIn for Lawyers Who Don’t Like LinkedIn
In kickoff meetings with new clients, most of them make a similar confession: “Just so you know,” they say, “I’m not good on LinkedIn.” And when I check out their LinkedIn profiles, I discover that they are right.
Is This Award Real? 5 Clues to Sniff Out Scammers
A significant portion of a legal marketer’s job these days is spent navigating lawyer awards. When a lawyer receives a noteworthy award, we want to publicize it, typically with an announcement on the firm’s website, on their social media and possibly via a dedicated email announcement.
Texas Lawyer Names Muse Communications Tops in 3 Cities
Once again, Muse Communications was named one of Texas’ best legal public relations firms in an annual survey of the readers of Texas Lawyer. This year, not only did we earn a spot in Texas Lawyer’s Hall of Fame (for the third year in a row), but we also earned recognition in three cities: Dallas, Austin, and Houston.
What to Do if You Got a ‘Best Lawyers’ Notification
As I write this, we’re smack in the middle of what my colleagues and I call Lawyer Awards Season. Between April and November, there appears to be a new notification or embargo lift on a lawyer award every few weeks. If you recently received a notification from one of the reputable “best lawyers” lists, you may be wondering how to get the most mileage out of the recognition. If you didn’t get one of those notifications, you might want to know how to improve your chances of making such a list.
4 Reasons You Should Still Issue a Press Release
In the era of online content marketing, the press release seems as quaint and outdated as the fax machine. But a well-written, concise, timely press release remains one of the most potent vehicles for getting your law firm’s story in front of important audiences.
Looking to Juice Your Legal Marketing? First, Take These Two Steps
With our pandemic quarantine nearing an end (fingers crossed), more and more law firms are looking to step back in to the marketing game in anticipation of increased legal demand.
For those who get their business from referrals (as opposed to advertising and search engine results), I always recommend taking these two steps to figure out the best and smartest way to spend their limited marketing resources.