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What’s on the Muse Reading List?

From legal news to content marketing and everything in between, here’s what caught our attention.

Week of May 6, 2020

How to Combat Zoom Fatigue, by Liz Fosslien and Mollie West Duffy for Harvard Business Review. Imagine going on a first date with someone you’re trying to impress and during that date, you a) get constant feedback about how weird you look, and b) can’t leave until your date says it’s time to go. It’s exhausting just thinking about it! And that, friends, is Zoom fatigue. Virtually sitting three feet away from the boss you’re trying to impress, a camera trained on you the entire time, always putting pressure on you to look interested. Here are some top tips on how to avoid it. At Muse, we’re fans of old-fashioned phone calls.
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Top Tips to Have More Effective Follow-Up with Potential Clients, by Marla S. Grant for ABA Journal. Remember that first date example? Yeah, that’s what it’s like to ask clients for business, too. We’re afraid of rejection. We like the reassurance that, yes, fellow humans do want to interact with us. These feelings of anxiety can be excruciating, but if you’re able to flip the script, potential client follow-ups could be a positive experience for everyone. Here’s how to accomplish it.
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What Do Countries With The Best Coronavirus Responses Have In Common? Women Leaders, by Avivah Wittenberg-Cox for Forbes. From clear communication, scientifically proven processes, the deployment of technology and heightened emotional intelligence, women leaders seem to have had an edge when it came to responding to the outset of the pandemic. Here’s what business leaders can learn from them.
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Don’t Let Perfection Be the Enemy of Productivity, by Alice Boyes for Harvard Business Review. The author makes a good point: “Productivity isn’t about getting more done. It’s about what you get done.” Sometimes, we put unnecessary pressure on ourselves to get more done, when what we really need to do is prioritize and admit to ourselves that, sometimes, a to-do item really isn’t that important. It’s a tough mindset shift, but one that’s especially helpful once you’ve mastered it.
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Need help turning your legal marketing to-do list into reality? We can help with that! Just drop us a line.

Week of March 4, 2020

The Top Three PR Scams Tech Marketers Need to Know, by Evan Goldberg for ARPR. Yes, the headline is about tech PR scamps, but this topic is important for legal professionals too. So many of our clients receive solicitations for similar pay-to-play schemes, i.e. those “interview opportunities” or awards where the qualifying criteria is a check for $1,500. A healthy skepticism surrounding awards notifications is always recommended – and if you have any doubts at all, always check with your marketing and PR team.
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How the LinkedIn Algorithm Works and How to Make It Work for You, via Hootsuite. Twitter and Facebook might be more interesting and more popular, but LinkedIn is the one social channel all our clients have in common. It’s also the most mysterious, with posts showing up in news feeds days and weeks after they’ve been shared. Here are a few things to know about how the LinkedIn algorithm determines content distribution.
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What’s Really Holding Women Back?, by Robin J. Ely and Irene Padavic for Harvard Business Review. This is an interesting one. The authors argue that the “work/family” narrative isn’t to blame for gender disparity in workplace leadership, but a culture of overwork that encourages women to take advantage of accommodations and then (perhaps inadvertently) punishes them for it. Men also feel overworked, but aren’t encouraged to take the same accommodations. Follow the link to learn about their study, and what the data tells us about women in leadership.
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Five Things Not to Do When Networking, by Erika Winston for TimeSolv. The legal profession is all about relationships, so we always stress the importance of personal networking as a pillar of any business development program. That said, there is a right way and a wrong way to go about it. Here are some important do-nots to keep in mind during your next industry happy hour.
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Week of Feb. 5, 2020

How to Nail the Q&A After Your Presentation, by Caroline Webb for Harvard Business Review. Prepare all you want, you’ll never really know how the Q&A portion of our presentations will unfold. This isn’t one of those “just practice mock questions” articles — we’ve heard that one tons of times. This articles delves into the psychological reasons for the pressure situation that the Q&A causes, and what we can do to counteract them.
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What’s The Best Time to Send Email Campaigns? (Research-Backed), by Kayla Carmichael for Hubspot. Thursday, between 8 and 9 a.m. Seriously, though, it’s whenever your analytics say you should. This is why we might delay your distribution a few days after email approval: We want to make sure it gets as much visibility as possible. Check out the blog posts for more insights.
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Corporate Lawyer Achieves Career Masterpiece With McDonald’s Monopoly Contest Rules, via The Onion. The Onion might be the original fake news, but we are still big fans of this article. Shameless request: if any of our clients reading this right now is involved in Toyotathon, Shark Week, or anything related to Popeyes v. Chick-fil-A, please tell us immediately! That’s social media gold.
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Instagram Finally Made a Tool to Help Clean up Your Follows, by Mary Meisenzahl for Business Insider. We always stress to our clients that good messaging isn’t just your message — it’s also about who hears it. It’s important to speak to your audience, not just your colleagues (admittedly an important referral source for lawyers), and Instagram is proving it. In fact, the platform understands that audience engagement is so important that its new update contains a tool that shows you who you interact with most. Content might still be king, just don’t ignore your subjects.
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Week of Jan. 8, 2020

The Right Way to Close Out an Email. (Skip That Inspirational Quote.), by Jen Doll for The New York Times. No matter how inspirational your quote is, it still sounds ridiculous in a professional email. The takeaway: DON’T DO IT! One of my favorite sign-offs I’ve ever seen was “have a strong day,” but unless you’re a motivational speaker, you might want to stick with something more conventional. Take a look for ideas.
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The Persistent Myth of Female Office Rivalries, by Andrea S. Kramer and Arthur B. Harris for Harvard Business Review. We’ve interviewed Andie Kramer on the blog before, and we can’t get enough of her advice on marketing and empowerment, and office “mean girls” (fyi, they’re more hype than reality). If you’re a woman who’s struggling in the workplace, take a look at this article that might give you a new perspective.
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There’s A New Girl Scout Cookie in Town. Meet the Inspiring Lemon-Ups, by Scottie Andrew for CNN. We love supporting female business owners, so of course we’re stocking our pantries with Girl Scout cookies this year. For many women Girl Scouts is their first experience of entrepreneurship, so let’s support these young women by scooping up your favorites. From Thin Mints to Samoas, and the new Lemon-Ups, we’re ready for cookie season. (Not to brag, but Amy Hunt was named Rookie Girl Scout Leader of the Year in 2007.)
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Our Favorite Announcement Emails and Tips for Your Own, via Emma. We’ve said it before and we’ll say it again: start with a great subject line! It’s the first thing people see when your email lands in their inbox, and it needs to be compelling enough to convince people to open it. Read on for more tips on turning any announcement email into an engaging piece of content.
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Christina DiPintoChristina takes traditional legal marketing copy and upcycles it into snackable, click-able and shareable digital content. As Muse’s newsletter guru, she creates custom newsletters for clients from development to distribution. If you’re looking for a snappy headline or engaging email, send her a note at christina.dipinto@muselegalpr.com.

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